Executive Vice President Named A Legend by SMPS Chapter

Apr 13, 2016
Philadelphia, PA
SMPS Philadelphia President Andrew Katz, left, presents Executive Vice President and Chief Administrative Officer Nelson Shaffer with Legend Award.

Pennoni’s Executive Vice President and Chief Administrative Office Nelson Shaffer has been recognized as a “Legend” by the Philadelphia chapter of the Society for Marketing Professional Services (SMPS) in their inaugural Honoring Legends Awards program. Out of 15 esteemed nominees, Shaffer and two other awardees were recognized for best fitting the criteria of a legend at a ceremony on April 13.

SMPS is a network of more than 6,000 marketing and business development professionals from architecture, engineering, and construction (A/E/C) firms located throughout the United States and Canada. Their mission is to “advocate for, educate, and connect leaders in the design and building industry.”

SMPS Philadelphia defines legends as “an important person who is known for doing something extremely well” in the A/E/C community. Nominees were submitted by colleagues, employees, and/or supervisors and were judged by SMPS chapter presidents from across the nation, excluding Northeastern chapters to prevent any biases.

Judges looked for nominees who were well rounded, held at least 25 years of experience in the A/E/C industry and at least 10 years of experience working in the Greater Philadelphia region, and demonstrated support of marketing efforts in their firms and across the industry. Awardees were also identified based on their ability to excel in one or more of SMPS’s 6 Domains of Practice for Professional Services, which includes: Marketing Research, Marketing Planning, Client and Business Development, Proposals, Promotional Activity, and Management.

Throughout his 43 years in the industry, Mr. Shaffer has done much to serve Pennoni and the A/E/C community at large. Through his involvement with Pennoni’s Marketing and Corporate Communications group, he oversees much of the firm’s public relations and marketing efforts, including the development of Pennoni’s quarterly newsletter, Perspective, maintenance of the firm’s social media, website and intranet site, and more. Recently, he has spearheaded the implementation of a new client-relationship management (CRM) system, as well as a rebranding campaign, which included the redesign of the firm’s website and marketing materials. He is an active member in a number of professional engineering and organizations, has published a number of engineering-related articles, and has also served as a technical presenter. He has also partnered with a number of philanthropic organizations, supporting nonprofits throughout the Greater Philadelphia region. By taking part in many of the region’s landmark projects and assisting in the development of the community, he has proven his enthusiasm for making Philadelphia a better place to live and work.