On September 7, 2021, Washington D.C. Mayor Muriel Bowser cut the ribbon on the brand new and long-awaited Frederick Douglass Memorial Bridge. The two-day celebration of the new bridge kicked off on Labor Day with a 5K race attended by approximately 4,000 people. It was immediately followed by a community day on the bridge deck with music, food and a pop-up vaccination site.
While Pennoni has been involved with projects in D.C. for several years, our services for this project were certainly unique. Thanks to the efforts of Joe Spadea, PE, a bridge engineer from our Newark, DE office, Pennoni's PFX and marketing teams supported TB&A during the grand opening of the largest infrastructure project in Washington D.C.'s Department of Transportation history.
TB&A is a top PR firm in the area and has been conducting public engagement work with infrastructure projects in D.C for more than 30 years. Thanks to Spadea's efforts, Pennoni has established a great relationship with TB&A, and they continually call on Pennoni's multidisciplinary array of services that extend far beyond the typical engineering scope.
Along with Spadea, Cory Hessel and Jake Voorhees led a media team to capture event footage, interview key stakeholders and community leaders, and capture 360 videos of the three-day grand opening celebration. Following those events, our marketing team produced the promotional event recap video of the entire celebration.
Check out the finalized video here.
For more information, contact Jake Voorhees.